Produce Improvement

Layouts:

 BGM:  Gidropony - Princess Coca

    "Reverse the video to make things back" that's the idea we want to make the video, so we came out of the idea of "Pensorb", the pen you can absorb the special ink of it. Without using white out, Pensorb is not only convenient but eco-friendly.
    Anna and I recorded the video and made the video. I wanted to show the situation will not happen again after using pensorb by using the effect of twinkling. It was the most difficult part to make, because errors happened a lot on the software Power Director.
    After making this video, I learned that every commercial take lots of time to finish it, even the shortest one is a big challenge.
   The difference between creating video commercial and creating PSA is we have to try our best to promote our product and show all the advantages when creating video commercial ,while normally we have to be objective when creating PSA.

Embedded Marketing

Christmas in Wenzao

PSA of Tuna Fish Protection

Video of Tuna Fish Protection

Lay Out 1

Lay Out 2

     Anna and I made the video by Power Director. I chose the photos and music, and typed the texts in the video. Anna drew the tuna fish and chose the type of fonts in the video. All the photos we used in the video was taken in Carrefour. There are different kinds of products produced from tuna fish. We use these products very often, especially tuna cans.
     Belle and William made the Lay Out.
     We should used a clear lay out and in a much serious ways.
     The animation we made is cool.

Creative Copywriting

What kind of headline was used?

It used both command and benefit headline.

Was there a sub-headline and a slogan?

The slogan is “sharper than you think”.

Was the visual attractive?

It is really attractive, because it doesn’t happen in our life.

Was the overall lay-out creative? Does it make the readers think? In what ways?

Yes, it’s creative that readers will think of the moment when they were cutting carrot too fast that they won't even notice the cutting board had already been cut.

https://logoland.com.au/blog/2013/11/20-incredibly-funny-printed-ads/

What A Car!

http://Pixton.com/ic:h1a5bfr3

Newscast_2ndPodcast

listen to ‘Newscast_2ndPodcast’ on Audioboo

Good morning. It's 10 o'clock. I'm Daniel Liu and it's time for Easy EZ
News on ICRT.

International relief is being airlifted into the Philippines in the aftermath
of Typhoon Haiyan which has caused widespread devastation and killed more than ten thousand people.
Relief workers are struggling to reach some of the more remote areas affected by the typhoon.
Pope Francis is urging people around the world to send aid to the Philippines, and U-S President Barack Obama has issued a statement saying he's deeply saddened by the loss of life and extensive damage caused by the storm.
Our Washington Correspondent Simon Marks says U-S aid is now on its way.

Meanwhile...
Northern coastal areas of Vietnam and parts of southern China are bracing for
the landfall of Typhoon Haiyan.
Some 600-thousand people have been evacuated from at-risk regions in Vietnam.
China issued a typhoon alert for Hainan island, Guangdong and Guangxi after
Haiyan's path changed.
The latest forecast suggests the typhoon will make landfall south of Hanoi
this morning.
The typhoon will have decreased markedly in strength from the Category Five
storm that swept through the Philippines. Haiyan is expected to hit as a
Category One typhoon.
There is a possibility of heavy rainfall and widespread flooding, including
in Hanoi itself.
Sustained wind speeds are currently forecast to be in the region of 120 to
140 km per hour.

Looking at the weather across Taiwan ...
We can expect ....
Mostly cloudy skies and occasional rain in the north - w/ a high of 23 in
Taipei.
And .... partly cloudy skies in the center and south - w/ a high of 27 in
Taichong and a high of 29 in the Gaoxiong area.

Current Temperatures ....

Taipei -- 22

Taichung -- 26

Gaoxiong -- 28

That's it for Easy EZ News today. Remember you can download a transcript with
Chinese explanations, on our website - www.icrt.com.tw.

Just look for Easy EZ News.

Enjoy the rest of your morning! I'm Daniel Liu.